Content marketing strategy creation

Content strategy The management of text, rich media, audio and video content aimed at engaging customers and prospects to meet business goals published through print and digi-tal media including web and mobile platforms...

Business model review

Assess how a company will generate revenue, identifying its product offering, value-added services, revenue sources and target customers.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.