SEO ranking factors

SEO ranking factors determine which website pages and content feature in the organic search results or SERPs (search engine results pages). Although it is often reported that there are hundreds of ranking factors such...

Email marketing

Exploring different types of email marketing In my book Total Email Marketing published in 2004 and 2008 I break out opportunities for email marketing into customer acquisition and retention. This breakdown still makes...

Content marketing

I see content marketing as one of the five key drivers of marketing as explained in this simple definition of digital marketing. It is the quality and type of content that is essential to the success of different...

Contact strategy

A contact strategy defines a sequence of messages that can be automatically sent using email marketing automation platforms. It supports lifecycle marketing communications. An email contact strategy defines: Triggering...

Email automation

Email automation is a powerful technique since it gives many opportunities to deliver more relevant, more persuasive, more responsive emails throughout the customer lifecycle. Email automation is now a standard feature...

Website personalization

You’ll know that Amazon’s personalization was some of first used on the web, but today, personalization is an option that is available to all types of business websites, although retailer personalization is still tends...

Digital marketing

The aim of digital marketing is simple, to support Marketing aims and activities. So, in Digital Marketing, Strategy, Implementation and Practice,  we simply define digital marketing as:             “Achieving...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.