Marketing blog

A blog can range from a personal online diary, a regular series of articles on a company site a frequently updated news articles on a publisher. It can be compiled by one person, but in larger businesses there will be...

Google’s core updates

Previous Google created and publicised named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Rankbrain’ focused on introducing a major change to improve the quality of results and...

Content ideation

Recommended tools and techniques to support content ideation Content ideation is a term commonly used in content marketing to define the process of identifying and selecting the most relevant topics that will engage...

Brand relevance

Brand relevance is a relatively new concept. This exploration is based on an interview with an undergraduate dissertation student covering my thoughts on it. It’s an example of questions to subject matter expert...

Social listening

Social listening or social media listening is a process aimed at reputation management and market research in which relevant content and conversations, identified from social media sites such as blogs, social networks...

Local SEO

Working on Local SEO ranking factors is important to gain visibility for a business at a local geographical level if you have local audiences in towns and cities searching for local providers such as stores and services...

SERPs features

When search engines first launched, they only displayed plain text descriptions with a link, but today, they have a wide variety of formats. Understanding how to get included within the SERPs features is super-important...

Organic SERPs

SEO helps you get visible in the natural listings of the search engines. If effective, it’s one of the most cost-effective ways for businesses to get new visits, leads and sales. It’s about getting the organisation plus...

Referral source

A term used in digital analytics and more widely to indicate the source of visits to a website. This may reference the digital marketing channel (medium in Google Analytics) or individual website (source in Google...

Strapline or tagline

A short, snappy sentence giving a summary of the benefits a brand can offer summarizing its brand positioning.
For example, for Smart Insights we decided on ‘Actionable Marketing Advice’.

Brand positioning

A strong brand positioning is vital for a brand to differentiate from its competitors to explain its benefits. It’s best to think of it from the audiences perspective. Brand positioning has been defined by Kotler...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.