Evergreen content

Much content that is created is a waste of time as this response to a question from Bill Slawski about ineffective SEO shows. Heavy investment in blog articles that generate little to no revenue or brand stickiness...

Content curation

Content curation involves creating new content from existing content, it is a form of content repurposing. A popular approach is to create a blog post, article or infographic from other sources. The process of curation...

Atomisation

Atomisation is a term typically used to explain content repurposing where a creative content asset like a video or a whitepaper is broken down into smaller parts. 
See Content atomisation
 

Content repurposing

Repurposing in content marketing simply refers to breaking a content asset up into smaller parts (content atomisation) and changing their format for different goals, for example: To include different parts of a report...

Content atomisation

Atomisation is a term typically used to explain content repurposing where a creative content asset like a video or a whitepaper is broken down into smaller parts.  The aim is to ‘sweat the asset’ (nice...

Bounce rate

The bounce rate can be defined as the proportion of visitors to a website page or site that exit after visiting a single page only, usually expressed as a percentage. Where is bounce rate reported in Google Analytics...

Paid digital media

In traditional media we think of paid ads as a way to grow awareness via broadcast TV, print and outdoor ads. Online, we have the equivalent of these options via banner and video ads. Additionally, individual targeting...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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