Metaverses

Online worlds where people can game, work and communicate in a virtual environment, typically supported by VR headsets, chat and video. This term came to prominence for me and many when Mark Zuckerberg of Facebook...

Digital media

A simple definition is used in the Digital Marketing: Strategy, Implementation and Practice text: “Communications and interactive services based on digital content accessible through different technology platforms...

Core Web Vitals

This jargon was introduced by Google in 2020 to provide businesses with a set of KPIs they could use to measure user experience focusing on aspects of web usability such as load time, interactivity, and the stability of...

Design systems

Inside Design identifies an increased focus on design systems defining them as: A design system is a collection of reusable components, guided by clear standards, that can be assembled together to build any number of...

Voice search marketing

Voice search or voice-based search marketing has been much hyped for its SEO benefits, but delivers little direct benefits for most businesses in my opinion. I find the hype annoying since for the last 10 years that has...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.