Helping marketing professionals and students learn the power of integrated digital marketing since 1997

Use Smart Insights Free membership to learn about 20 plus digital marketing models. You can also create digital marketing plans structured using the RACE Planning framework using the templates created by Dave Chaffey.

Free digital marketing planning templates

Book support

To support lecturers and students using my textbooks I've created book support pages on Smart Insights covering recommended books, videos, lecturer resources and slides.

Book support resources

Digital marketing glossary

Marketing plan

A marketing plan defines how a business will compete within its chosen market through its marketing strategy. The marketing plan should be aligned with and should support the business plan. The key element of marketing...


IT analyst Gartner defines Digitalisation as ‘The use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital...


Online worlds where people can game, work and communicate in a virtual environment, typically supported by VR headsets, chat and video. This term came to prominence for me and many when Mark Zuckerberg of Facebook...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.