Digital marketplace analysis is a recommended activity during situation analysis to create a digital marketing strategy. It involves reviewing customer journeys for different B2B or B2C personas as they go through the...
Helping marketing professionals and students learn the power of integrated digital marketing since 1997
Learn about digital marketing models and create digital marketing plans using the templates we've created on Smart Insights.
To support lecturers and students using my textbooks I've created book support pages on Smart Insights covering recommended books, videos, lecturer resources and slides.
Digital marketing glossary
Social media intelligence processes for reviewing brand mentions, market keywords and sentiment for a business and its competitors in social media and online publishers. Services include: Talkwalker (includes free...