Helping marketing professionals and students learn the power of integrated digital marketing since 1997

Learn about digital marketing models and create digital marketing plans using the templates we've created on Smart Insights.

Free digital marketing planning templates

Book support

To support lecturers and students using my textbooks I've created book support pages on Smart Insights covering recommended books, videos, lecturer resources and slides.

Book support resources

Digital marketing glossary

Digital transformation plan

A digital transformation plan defines a long-term roadmap for changes to business and communications models, resources, structure and process to enable an organization to compete through digital marketing.

Digital marketing strategy

A digital marketing strategy defines the focus of digital marketing efforts to improve the contribution digital makes to an organization. Usually defined in a digital marketing plan and should include how digital...

Digital marketing plan structure

A digital marketing plan is typically an annual plan defining improvements to digital marketing, usually including a digital marketing strategy. It can also be related to a longer digital transformation plan. The guides...

Digital capability audit

Reviewing an organizations digital capabilities involves reviewing they are deploying relevant customer communications and using the right processes and marketing technology to use digital marketing to achieve their...

Digital competence review

I use digital competence review to refer to assessing staff digital competences, i.e. their knowledge and skills of managing digital marketing. This contrasts with a digital capability audit where the characteristics of...

Customer engagement strategy

A strategy to encourage interaction and participation of consumers with a brand through developing content and experiences with the aim of meeting commercial objectives. It is closely related to the development of...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.