New content marketing plan template

Smart Insights  have published a new free content planning template developed in collaboration with HubSpot,
It has worked examples like the one below in a 4 Step process you can follow in the Content Marketing Planning Template – explained here on Smart Insights. It available for free download via HubSpot – it also links through to the Content Marketing Planning research we completed earlier in the year.

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice, 9th Edition, published 2025.

With Fiona Ellis-Chadwick and Majd AbedRabbo.

Used by: Undergraduate and post-graduate degree marketing students. Senior marketing professionals, e.g. marketing managers and directors.

Digital Marketing Excellence
6th edition

About Smart Insights

Dave Chaffey is lead author of several bestselling digital marketing books including Digital Marketing: Strategy Implementation and Practice, Digital Business Management and Digital Marketing Excellence. These are based on my 3 decades experience on digital marketing consulting and training work includin

This site is my personal blog which has ideas to help students, professionals or lecturers using my textbooks in their studies or careers. I recommend taking a look at the Digital Marketing Book Support pages on this site