Latest marketing trends and statistics research summary

We’ve been updating this infographic for a few years now and sharing on the Smart Insights blog. It seems to go down well, so here I’m sharing it on my personal blog for visitors who come directly here. The insights featured are structured around managing digital marketing using our RACE planning framework.
Looking ahead to the future, I have just created a detailed article giving my predictions on the latest 2018 marketing trends, considering 10 trends focusing on digital marketing.
We keep a constant eye on the latest statistics which inform the trends. If you’re looking for the latest stats for a report or assignment, see our article on the top sources for digital marketing growth statistics.


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.