Annual data published auditing revenue from different types of publisher and media, e.g. display advertising vs video advertising
Trade body for e-retailers reporting on growth and practice within UK and European e-commerce. Most research reports require membership, but blog has useful articles on latest E-commerce developments and some research on e-commerce adoption.
One of the best sources for comparing top-level use of the Internet, Broadband, Mobile and Wireless since it covers every country worldwide and enables them to be compared by numbers in each country and percent adoption. The Dashboard gives a more visual representation. Spreadsheets enable comparison.
Quarterly reports of conversion rate on different platforms. Plus other articles on e-retail experience.
Articles regularly covering digital marketing and digital transformation trends based on research in different sectors including Pharma, Retail and Financial Services.
Alerts marketers to the latest core updates and other changes made by Google, linking to background on relevant updates
Focus on Customer Experience and CRM with case studies of deployment.
Global audience panel and research organisation. Insights published on blog and report on media consumption and attitudes.
One of the leading usability consultants with quality articles and videos on UX best practices, often based on user research studies.
Ofcom is the UK Telecommunications regulator. The Office of Communication has an annual Communications Market report on the adoption of digital media including telecommunications and the Internet (including broadband adoption), digital television and wireless services. It also has separate reports: Online Nation and Media Nations report that have in-depth research on digital devices and channels.
University of Oxford Institute focusing on the social and ethical implications of Internet and digital media use. Recent papers focus on the ethical use of Artificial Intelligence in Marketing.
Funds and publishes original, academic-quality research that explores the impact of the Internet on US society. Also highlights adoption trends such as social networks, online video and chat. Formerly Pew Internet and American Life Project.
Watch the 4 minute SOSTAC® summary video from Paul: how to write the perfect plan (see middle of page). Since it describes a process the SOSTAC® planning framework can be applied to different forms of strategic plan: business, marketing and digital marketing.
Group campaigning for privacy – contains information on legal developments in different countries.
Analyst who publishes reports surveying the State of Digital Transformation.
Insights reviewing practices for customer experience and digital transformation in different sectors including Automotive, Consumer Brands and Retail.
Provides estimates of site visitors and channels used to reach sites. Dependent on data collected by a consumer panel who use toolbars. Works best for larger sites
Smart Insights free reports cover business adoption of digital marketing and digital transformation. They also include free templates recommending structures for digital marketing plans. Free membership also offers skills assessments of personal digital marketing skills and digital capability benchmarking.
Technical, but simple articles covering basic coding, e.g. for Javascript and PHP, suitable for non-technical marketing students.
Some free tools such as Social Media Industry Benchmarks and Regional Insights are available from Facebook and Instagram. These are now more limited and gated after the takeover, so you have to provide contact details.
