Benefit: Service developed by David Raab that defines CDP and explains use cases and technology solutions. The Customer Data Platform category was named in a blog post published in April, 2013 by David Raab, a long-time marketing technology consultant and industry analyst
Benefit: This is a global panel of tens of thousands of home users who agree to share their use of digital content. Free reports and presentations such as 'The state of mobile' summarize the latest use of digital media with a focus on mobile, social media and digital commerce.
Data can be filtered by country.
Data and Marketing Association Research - Formerly Direct Marketing Association for UK
Published by: Data and Marketing Association
Benefit: Publish several reports each year on attitudes to privacy and communications in the UK focusing on email marketing with two annual reports: The Email Marketing Benchmarking report and Consumer Email tracker. PDFs may be behind subscription-wall, but usually available via Partners via Google.
Benefit: A visual report on consumer Internet and digital technology adoption around the globe. Has overall global figures and data for regions and countries in some reports. Updated several times and year - usually in first and last quarter.
Benefit: Like Comscore, this is a global panel of hundreds of thousands of home users worldwide who agree to share their use of digital content.
The original data is available as part of a subscription service. The blog is the best source for summaries of data and trends reports, for example, on Social Media marketing.
Benefit: A series of free video courses for marketers with a free qualification for proving basic competence. Can use this alongside the Google Demo Account to review 'real-world' data. The Google Analytics for Beginners course is ecommended for students plus Google Tag Manager fundamentals.
Benefit: Google sometimes assesses Expertise-Authority-Trust (EAT) of content using manual raters. These extensive guidelines (PDF) are interesting for showing the criteria Google uses to assess content quality.
Benefit: Knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.
Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.
Free members can download our free templates and benchmark their digital capabilities.