Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources to support readers of Dave Chaffey's books

A List Apart

  • Published by: A List Apart
  • Benefit: List Apart articles have advanced articles exploring the design, development, and meaning of web content, with a special focus on digital design trends, web standards and best practices.
  • View resource: A List Apart
  • Rating: Four out of Five
  • Category: Digital customer experience

Boxes and Arrows

  • Published by: Boxes and Arrows
  • Benefit: A good collection of best-practice articles and discussions about Information Architecture and design topics such as controlled vocabularies
  • View resource: Boxes and Arrows
  • Rating: Four out of Five
  • Category: Digital customer experience

Customer Data Platform Institute

  • Published by: CDP Institute
  • Benefit: Service developed by David Raab that defines CDP and explains use cases and technology solutions. The Customer Data Platform category was named in a blog post published in April, 2013 by David Raab, a long-time marketing technology consultant and industry analyst
  • View resource: Customer Data Platform Institute
  • Rating: Four out of Five
  • Category: Marketing software tools

Chief Martech

ClickZ

  • Published by: ClickZ
  • Benefit: Publisher covering the latest developments in digital communications techniques.
  • View resource: ClickZ
  • Rating: Three out of Five
  • Category: Digital marketing strategy

ComScore Insights

  • Published by: Comscore
  • Benefit: This is a global panel of tens of thousands of home users who agree to share their use of digital content. Free reports and presentations such as 'The state of mobile' summarize the latest use of digital media with a focus on mobile, social media and digital commerce. Data can be filtered by country.
  • View resource: ComScore Insights
  • Rating: Four out of Five
  • Category: Digital marketing statistics

Data and Marketing Association Research - Formerly Direct Marketing Association for UK

Data protection laws of the world

Data Reportal

  • Published by: We Are Social and Hootsuite
  • Benefit: A visual report on consumer Internet and digital technology adoption around the globe. Has overall global figures and data for regions and countries in some reports. Updated several times and year - usually in first and last quarter.
  • View resource: Data Reportal
  • Rating: Five out of Five
  • Category: Digital marketing statistics

Digital Analytics Association

  • Published by: DAA
  • Benefit: A member association for those working in digital analytics. Contains periodic articles on managing analytics and career development in their blog.
  • View resource: Digital Analytics Association
  • Rating: Two out of Five
  • Category: Digital marketing analytics

Econsultancy Blog

Emarketer

  • Published by: Emarketer
  • Benefit: Publishes statistics on business and consumer adoption of E-commerce. A paid service, but free summary insights are available on site.
  • View resource: Emarketer
  • Rating: Three out of Five
  • Category: Digital marketing statistics

Eurostat Digital Economy and Society Statistics

Forrester analyst blog

Gartner Digital Marketing Strategy

Global Web Index blog

  • Published by: GWI
  • Benefit: Like Comscore, this is a global panel of hundreds of thousands of home users worldwide who agree to share their use of digital content. The original data is available as part of a subscription service. The blog is the best source for summaries of data and trends reports, for example, on Social Media marketing.
  • View resource: Global Web Index blog
  • Rating: Four out of Five
  • Category: Digital marketing statistics

Google Analytics Academy

  • Published by: Google
  • Benefit: A series of free video courses for marketers with a free qualification for proving basic competence. Can use this alongside the Google Demo Account to review 'real-world' data. The Google Analytics for Beginners course is ecommended for students plus Google Tag Manager fundamentals.
  • View resource: Google Analytics Academy
  • Rating: Four out of Five
  • Category: Digital marketing analytics

Google Search Quality Rater guidelines

  • Published by: Google
  • Benefit: Google sometimes assesses Expertise-Authority-Trust (EAT) of content using manual raters. These extensive guidelines (PDF) are interesting for showing the criteria Google uses to assess content quality.
  • View resource: Google Search Quality Rater guidelines
  • Rating: Three out of Five
  • Category: Search Engine Optimisation (SEO)

IAB Europe Digital Ad Spend

  • Published by: IAB
  • Benefit: Knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.
  • View resource: IAB Europe Digital Ad Spend
  • Rating: Three out of Five
  • Category: Digital media and advertising

IAB UK Digital Adspend

  • Published by: IAB
  • Benefit: Has top-line figures of digital ad spend. Detailed info is behind paywall. US and European IAB have more freely available info.
  • View resource: IAB UK Digital Adspend
  • Rating: One out of Five
  • Category: Digital media and advertising

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.