Annual digital growth in 2019

The We Are Social compilation of Internet adoption stats is a trustworthy source cataloguing the growth in digital media adoption overall and covering individual countries also.

Their latest Global Internet usage report shows that despite growth rates in developed countries declining, the growth in emerging markets means that near overall double-digit growth continues.

There is strong growth in social media and the report provides more detail on this. Data from Global Web Index shows that despite its privacy problems, Facebook continues to be number one in terms of active user accounts.

Full report:


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my mainĀ Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.