All marketer’s know the importance of Google, especially in markets where there is a high-level of search intent from consumers or businesses, i.e. people are looking for products, services or providers.
I’m writing this post to share the best sources to learn about Google changes, both from Google themselves and other sites. I’ve needed to work through this since with the Google’s New Marketing Platform they have restructured the support for many products, so need to update the feeds I track in Feedly.
SOURCE | GOOD FOR |
---|---|
The Keyword | All Google blogs |
Google Marketing Platform blog | Changes to Google Marketing platform |
Google Analytics blog | Google Analytics changes |
Google Ads changes | New Google Ads features |
Google Ads blog | Specifically Ads product announcements and examples |
Think With Google | Research about changes in consumer behaviour |