Social media for customer lifecycle marketing

Social media marketing through Social network sites (SNS) gives some of the most powerful digital marketing channels since they can be applied through the customer lifecycle with these aims:

• Reach: Organic and paid social updates to create awareness including through lookalike targeting
• Act: Paid social options to generate leads
• Convert: Retargeting options at an individual level to increase conversion
• Engage:  Customer communications through organic updates, retargeting and uploading customer lists to reach known customers

This lifecycle visual summarizes the options for using paid and organic social across RACE.