Dave Chaffey
Innovation Horizons are a useful way of encouraging forward-thinking outside of the box of of market penetration in existing markets using existing technologies. The concept was developed in Innovation Tournaments by Christian Terwiesch and Karl Ulrich explain these three horizons.
They’re described well here by Sheldon Laube on the PwC Innovation blog.
About
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
