Dave ChaffeyI’m not sure whether I’m criticising client-side or agency marketers here, or both. Either way, I’m looking to prompt marketers to think differently about their priorities.
Do you agree with my take on priorities?
[slideshare id=57733870&doc=digitalmarketingsurprises2016prolificnorth-davechaffey-smartinsights-160201135146]
This is my presentation to Prolific North Live in February 2016. I wanted it to be a little different from my usual presentation on Digital Marketing Trends…
About
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
