5 things that still surprise me about priorities for digital marketing in 2016

I’m not sure whether I’m criticising client-side or agency marketers here, or both. Either way, I’m looking to prompt marketers to think differently about their priorities.
Do you agree with my take on priorities?
[slideshare id=57733870&doc=digitalmarketingsurprises2016prolificnorth-davechaffey-smartinsights-160201135146] This is my presentation to Prolific North Live in February 2016. I wanted it to be a little different from my usual presentation on Digital Marketing Trends

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Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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