Marketing resource: Oxford Internet Institute
Publisher: Oxford Internet Institute
Type of resource: Academic paper
How it can help marketers:
University of Oxford Institute focusing on the social and ethical implications of Internet and digital media use. Recent papers focus on the ethical use of Artificial Intelligence in Marketing.
Goto recommended resource from: Oxford Internet Institute
Rating: Three out of Five
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Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
Dave Chaffey
