Nielsen

Marketing resource: Nielsen Insights

Publisher: Nielsen

Type of resource: Marketing statistics source

How it can help marketers: Global audience panel and research organisation. Insights published on blog and report on media consumption and attitudes.

Goto recommended resource from: Nielsen

Rating: Four out of Five

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.