McKinsey Quarterly

Marketing resource: McKinsey Quarterly Marketing & Sales Insights

Publisher: McKinsey Quarterly

Type of resource: Marketing publisher

How it can help marketers:

Articles regularly covering digital marketing and digital transformation trends based on research in different sectors including Pharma, Retail and Financial Services.

Goto recommended resource from: McKinsey Quarterly

Rating: Five out of Five

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.