Marketing resource: McKinsey Quarterly Marketing & Sales Insights
Publisher: McKinsey Quarterly
Type of resource: Marketing publisher
How it can help marketers:
Articles regularly covering digital marketing and digital transformation trends based on research in different sectors including Pharma, Retail and Financial Services.
Goto recommended resource from: McKinsey Quarterly
Rating: Five out of Five
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
Dave Chaffey
