Global Web Index (GWI)

Marketing resource: Global Web Index blog

Publisher: GWI

Type of resource: Marketing analysis tool

How it can help marketers:

Like Comscore, this is a global panel of hundreds of thousands of home users worldwide who agree to share their use of digital content.

The original data is available as part of a subscription service. The blog is the best source for summaries of data and trends reports, for example, on Social Media marketing.

Goto recommended resource from: GWI

Rating: Four out of Five

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Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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