Marketing resource: Customer Data Platform Institute
Publisher: CDP Institute
Type of resource: Marketing publisher
How it can help marketers:
Service developed by David Raab that defines CDP and explains use cases and technology solutions. The Customer Data Platform category was named in a blog post published in April, 2013 by David Raab, a long-time marketing technology consultant and industry analyst
Goto recommended resource from: CDP Institute
Rating: Four out of Five
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
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Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
Dave Chaffey