Case studies of digital marketing strategies and campaigns

Case studies of success in digital marketing are useful for illustrating the power of digital marketing and the latest techniques. The most useful examples provide details of the challenges, techniques used and the results. I aim to show these specific examples here which I will add to as I find them.

Digital marketing failures

Requests for more examples of failures of digital marketing are a common request within feedback when we review new editions of my books. Unfortunately, businesses don’t often share failures for obvious reasons. The books contain this evergreen example which shows what happens if you don’t get digital marketing right:

Content marketing

Email marketing

Website – online value proposition

Libraries of case studies

  • Figaro digital case studies. This online publisher has regular examples of brands using digital marketing provided by agencies working for brands. Covers sectors from retail/e-commerce to travel, financial services and charities.


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.