Dave ChaffeyCase studies of success in digital marketing are useful for illustrating the power of digital marketing and the latest techniques. The most useful examples provide details of the challenges, techniques used and the results. I aim to show these specific examples here which I will add to as I find them.
Digital marketing failures
Requests for more examples of failures of digital marketing are a common request within feedback when we review new editions of my books. Unfortunately, businesses don’t often share failures for obvious reasons. The books contain this evergreen example which shows what happens if you don’t get digital marketing right:
Content marketing
- Rachel Cooper, Global Content Strategy and Editorial, GSK. Presented at Digistrategy 2017. Explains limitations with existing strategy and measurement at GSK and then efforts to improve it.
Email marketing
- Manière De Voir – A fashion brand example of using AI. MDV boosts its newsletter revenue by 40% using AI-based predictive segmentation by Ometria. 2019. Artificial Intelligence for Marketing example.
Website – online value proposition
Libraries of case studies
- Figaro digital case studies. This online publisher has regular examples of brands using digital marketing provided by agencies working for brands. Covers sectors from retail/e-commerce to travel, financial services and charities.
