Creating a budget for marketing activities will cover different timescale and objectives, for example an annual budget, a campaign budget, a country budget, a product budget or a channel budget for always-on marketing.
Dave ChaffeyCompetitor analysis
Online competitor analysis should compare how the brand and marketing mix is communicated, for example brand positioning, product features and pricing. It should also review marketing campaign and always-on budgeting.
Conversion rate optimisation (CRO) or structured testing programme
Improving the commercial returns from a website through increasing conversion to key goals such as sales, quotes or bookings or leads. CRO combines customer and competitor research with evaluation of customer be-haviour...
Content audit
A structured review of the effectiveness of different content types and formats to meet the needs of users and the businesses using quantitative and qualitative techniques. We recommend using the Content Optimization...
Content marketing strategy creation
Content strategy The management of text, rich media, audio and video content aimed at engaging customers and prospects to meet business goals published through print and digi-tal media including web and mobile platforms...
Business model review
Assess how a company will generate revenue, identifying its product offering, value-added services, revenue sources and target customers.
