About Dave

Dr Dave Chaffey is co-founder and content director of Smart Insights, an online publisher and consultancy who provide guides, ebooks and training to help businesses succeed online.
This site is my personal blog with ideas to help students, professionals or lecturers using my text books in their studies or careers.
Visit my main Smart Insights Digital Marketing site for regularly updated, in-depth advice on the latest marketing developments. I recommend our hub page for access to all our digital marketing strategy resources including a free digital strategy template.
Please connect on LinkedIn to ask questions or get my latest updates on the developments in digital marketing
I’m an author of 5 leading books on Online marketing and Ecommerce strategy including Internet Marketing: Strategy, Implementation and Practice which was first published in 2000. I have been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.
My passion is educating marketers about latest and best practices in digital marketing, so empowering businesses to improve their online performance through getting the most value from their web analytics and market insight. In other words, making the most of online opportunities and avoiding waste.
I have consulted on digital marketing strategy for companies of a range of sizes from larger organisations like 3M, Barclaycard, HSBC, Mercedes-Benz and Nokia to smaller organisations like Arco, Confused.com, Euroffice, Hornbill and i-to-i.

Latest Ebooks and planning templates

On Smart Insights you can download our latest practical Ebooks on digital marketing. These show how to develop digital strategies and manage the tactics that matter like conversion optimisation, SEO, social media and email marketing.
You can read more about the story behind SmartInsights.com on Inspired Startups.
DaveChaffey.com home.


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.