Dave’s summary of the digital marketing trends for 2026
Each year I create a summary of the latest trends. Here are the top digital marketing trends for 2026 on my Smart Insights site.
It covers the new techniques and opportunities to look forward to in the year ahead. โจ ๐ฎ ๐ ๐
Of course AI is the main game in town, but which aspects of AI should you be taking a look at from a strategic point-of-view? I cover 5 top-level use-cases of using AI to support marketing.
But AI isn’t the only game in town and I also look at the latest Gartner hype cycle, our updated Martech tools wheel and other opportunities to improve marketing across the Smart Insights RACE framework.