Marketing resource: PR Smith's SOSTAC® Planning video
Publisher: PR Smith
Type of resource: YouTube video
How it can help marketers:
Watch the 4 minute SOSTAC® summary video from Paul: how to write the perfect plan (see middle of page). Since it describes a process the SOSTAC® planning framework can be applied to different forms of strategic plan: business, marketing and digital marketing.
Goto recommended resource from: PR Smith
Rating: One out of Five
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
Dave Chaffey
