Marketing resource: PR Smith's SOSTAC® Planning video
Publisher: PR Smith
Type of resource: YouTube video
How it can help marketers: Watch the 4 minute SOSTAC® summary video from Paul: how to write the perfect plan (see middle of page). Since it describes a process the SOSTAC® planning framework can be applied to different forms of strategic plan: business, marketing and digital marketing.
Goto recommended resource from: PR Smith
Rating: One out of Five