Marketing resource: IAB US Ad Spend reports
Publisher: IAB US
Type of resource: Marketing statistics source
How it can help marketers:
Annual data published auditing revenue from different types of publisher and media, e.g. display advertising vs video advertising
Goto recommended resource from: IAB US
Rating: Four out of Five
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
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My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
Dave Chaffey