Marketing resource: IAB US Ad Spend reports

Publisher: IAB US

Type of resource: Marketing statistics source

How it can help marketers:

Annual data published auditing revenue from different types of publisher and media, e.g. display advertising vs video advertising

Goto recommended resource from: IAB US

Rating: Four out of Five

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Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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