Marketing resource: IAB UK Digital Adspend
Publisher: IAB
Type of resource: Marketing statistics source
How it can help marketers:
Has top-line figures of digital ad spend. Detailed info is behind paywall. US and European IAB have more freely available info.
Goto recommended resource from: IAB
Rating: One out of Five
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
Dave Chaffey