Google Analytics Academy

Marketing resource: Google Analytics Academy

Publisher: Google

Type of resource: Marketing publisher

How it can help marketers:

A series of free video courses for marketers with a free qualification for proving basic competence. Can use this alongside the Google Demo Account to review 'real-world' data. The Google Analytics for Beginners course is ecommended for students plus Google Tag Manager fundamentals.

Goto recommended resource from: Google

Rating: Four out of Five


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my mainĀ Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.