Google Analytics Academy

Marketing resource: Google Analytics Academy

Publisher: Google

Type of resource: Marketing publisher

How it can help marketers:

A series of free video courses for marketers with a free qualification for proving basic competence. Can use this alongside the Google Demo Account to review 'real-world' data. The Google Analytics for Beginners course is ecommended for students plus Google Tag Manager fundamentals.

Goto recommended resource from: Google

Rating: Four out of Five

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.