Digital Analytics Association

Marketing resource: Digital Analytics Association

Publisher: DAA

Type of resource: Marketing statistics source

How it can help marketers:

A member association for those working in digital analytics. Contains periodic articles on managing analytics and career development in their blog.

Goto recommended resource from: DAA

Rating: Two out of Five

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.