Dave ChaffeyMarketing resource: Data and Marketing Association Research - Formerly Direct Marketing Association for UK
Publisher: Data and Marketing Association
Type of resource: Marketing research report
How it can help marketers:
Publish several reports each year on attitudes to privacy and communications in the UK focusing on email marketing with two annual reports: The Email Marketing Benchmarking report and Consumer Email tracker. PDFs may be behind subscription-wall, but usually available via Partners via Google.
Goto recommended resource from: Data and Marketing Association
Rating: Three out of Five
