Data and Marketing Association

Marketing resource: Data and Marketing Association Research - Formerly Direct Marketing Association for UK

Publisher: Data and Marketing Association

Type of resource: Marketing research report

How it can help marketers:

Publish several reports each year on attitudes to privacy and communications in the UK focusing on email marketing with two annual reports: The Email Marketing Benchmarking report and Consumer Email tracker. PDFs may be behind subscription-wall, but usually available via Partners via Google.

Goto recommended resource from: Data and Marketing Association

Rating: Three out of Five

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