Data and Marketing Association

Marketing resource: Data and Marketing Association Research - Formerly Direct Marketing Association for UK

Publisher: Data and Marketing Association

Type of resource: Marketing research report

How it can help marketers:

Publish several reports each year on attitudes to privacy and communications in the UK focusing on email marketing with two annual reports: The Email Marketing Benchmarking report and Consumer Email tracker. PDFs may be behind subscription-wall, but usually available via Partners via Google.

Goto recommended resource from: Data and Marketing Association

Rating: Three out of Five


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Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
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Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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