Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources for Chapter 6

Digital marketing resources for Chapter 6

Customer Data Platform Institute

  • Published by: CDP Institute
  • Benefit: Service developed by David Raab that defines CDP and explains use cases and technology solutions. The Customer Data Platform category was named in a blog post published in April, 2013 by David Raab, a long-time marketing technology consultant and industry analyst
  • View resource: Customer Data Platform Institute
  • Rating: Four out of Five
  • Category: Marketing software tools

Chief Martech

Data and Marketing Association Research - Formerly Direct Marketing Association for UK

MyCustomer.com

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.