Forrester analyst blog
- Published by: Forrester
- Benefit:
Marketing analyst Forrester has reports on the latest trends in different sectors.
- View resource: Forrester analyst blog
- Rating: Three out of Five
- Category: Digital marketing trends
Digital marketing resources to support readers of Dave Chaffey's books
Digital marketing resources for Chapter 4
Gartner Digital Marketing Strategy
- Published by: Gartner
- Benefit:
Research and recommendations about digital business initiatives from industry analyst Gartner.
- View resource: Gartner Digital Marketing Strategy
- Rating: Four out of Five
- Category: Digital marketing trends
McKinsey Quarterly Marketing & Sales Insights
- Published by: McKinsey Quarterly
- Benefit:
Articles regularly covering digital marketing and digital transformation trends based on research in different sectors including Pharma, Retail and Financial Services.
- View resource: McKinsey Quarterly Marketing & Sales Insights
- Rating: Five out of Five
- Category: Digital marketing trends
PR Smith's SOSTAC® Planning video
- Published by: PR Smith
- Benefit:
Watch the 4 minute SOSTAC® summary video from Paul: how to write the perfect plan (see middle of page). Since it describes a process the SOSTAC® planning framework can be applied to different forms of strategic plan: business, marketing and digital marketing.
- View resource: PR Smith's SOSTAC® Planning video
- Rating: One out of Five
- Category:
Publicis Sapient Digital Transformation
- Published by: Publicis Sapient
- Benefit:
Insights reviewing practices for customer experience and digital transformation in different sectors including Automotive, Consumer Brands and Retail.
- View resource: Publicis Sapient Digital Transformation
- Rating: Three out of Five
- Category: Digital marketing governance
UK Marketing and Advertising Law
- Published by: UK Government
- Benefit:
UK Government guide on advertising, direct selling regulations and privacy
- View resource: UK Marketing and Advertising Law
- Rating: Two out of Five
- Category: Digital marketing governance
