Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources for Chapter 4

Digital marketing resources for Chapter 4

Forrester analyst blog

Gartner Digital Marketing Strategy

McKinsey Quarterly Marketing & Sales Insights

PR Smith's SOSTAC® Planning video

  • Published by: PR Smith
  • Benefit: Watch the 4 minute SOSTAC® summary video from Paul: how to write the perfect plan (see middle of page). Since it describes a process the SOSTAC® planning framework can be applied to different forms of strategic plan: business, marketing and digital marketing.
  • View resource: PR Smith's SOSTAC® Planning video
  • Rating: One out of Five
  • Category:

Publicis Sapient Digital Transformation

UK Marketing and Advertising Law

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.