Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources for Chapter 2

Digital marketing resources for Chapter 2

ComScore Insights

  • Published by: Comscore
  • Benefit: This is a global panel of tens of thousands of home users who agree to share their use of digital content. Free reports and presentations such as 'The state of mobile' summarize the latest use of digital media with a focus on mobile, social media and digital commerce. Data can be filtered by country.
  • View resource: ComScore Insights
  • Rating: Four out of Five
  • Category: Digital marketing statistics

Eurostat Digital Economy and Society Statistics

Global Web Index blog

  • Published by: GWI
  • Benefit: Like Comscore, this is a global panel of hundreds of thousands of home users worldwide who agree to share their use of digital content. The original data is available as part of a subscription service. The blog is the best source for summaries of data and trends reports, for example, on Social Media marketing.
  • View resource: Global Web Index blog
  • Rating: Four out of Five
  • Category: Digital marketing statistics

IAB Europe Digital Ad Spend

  • Published by: IAB
  • Benefit: Knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.
  • View resource: IAB Europe Digital Ad Spend
  • Rating: Three out of Five
  • Category: Digital media and advertising

IAB UK Digital Adspend

  • Published by: IAB
  • Benefit: Has top-line figures of digital ad spend. Detailed info is behind paywall. US and European IAB have more freely available info.
  • View resource: IAB UK Digital Adspend
  • Rating: One out of Five
  • Category: Digital media and advertising

IAB US Ad Spend reports

  • Published by: IAB US
  • Benefit: Annual data published auditing revenue from different types of publisher and media, e.g. display advertising vs video advertising
  • View resource: IAB US Ad Spend reports
  • Rating: Four out of Five
  • Category: Digital media and advertising

ITU Digital Development Dashboard

  • Published by: International Telecoms Union
  • Benefit: One of the best sources for comparing top-level use of the Internet, Broadband, Mobile and Wireless since it covers every country worldwide and enables them to be compared by numbers in each country and percent adoption. The Dashboard gives a more visual representation. Spreadsheets enable comparison.
  • View resource: ITU Digital Development Dashboard
  • Rating: Four out of Five
  • Category: Digital marketing statistics

Nielsen Insights

  • Published by: Nielsen
  • Benefit: Global audience panel and research organisation. Insights published on blog and report on media consumption and attitudes.
  • View resource: Nielsen Insights
  • Rating: Four out of Five
  • Category: Digital marketing statistics

OfCom Communications Market report

  • Published by: OfCom
  • Benefit: Ofcom is the UK Telecommunications regulator. The Office of Communication has an annual Communications Market report on the adoption of digital media including telecommunications and the Internet (including broadband adoption), digital television and wireless services. It also has separate reports: Online Nation and Media Nations report that have in-depth research on digital devices and channels.
  • View resource: OfCom Communications Market report
  • Rating: Five out of Five
  • Category: Digital marketing statistics

Similar Web

  • Published by: Similar Web
  • Benefit: Provides estimates of site visitors and channels used to reach sites. Dependent on data collected by a consumer panel who use toolbars. Works best for larger sites
  • View resource: Similar Web
  • Rating: Four out of Five
  • Category: Digital marketing statistics

Social Bakers

  • Published by: Emplifi
  • Benefit: Some free tools such as Social Media Industry Benchmarks and Regional Insights are available from Facebook and Instagram. These are now more limited and gated after the takeover, so you have to provide contact details.
  • View resource: Social Bakers
  • Rating: Two out of Five
  • Category: Social media marketing

Digital Marketing Toolbox

Top 10 digital marketing statistics sources

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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