This is a global panel of tens of thousands of home users who agree to share their use of digital content. Free reports and presentations such as 'The state of mobile' summarize the latest use of digital media with a focus on mobile, social media and digital commerce.
Data can be filtered by country.
Comparisons between European Union countries for individual and business adoption of the Internet and digital technologies based on large sample sizes.
Like Comscore, this is a global panel of hundreds of thousands of home users worldwide who agree to share their use of digital content.
The original data is available as part of a subscription service. The blog is the best source for summaries of data and trends reports, for example, on Social Media marketing.
Knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.
Has top-line figures of digital ad spend. Detailed info is behind paywall. US and European IAB have more freely available info.
Annual data published auditing revenue from different types of publisher and media, e.g. display advertising vs video advertising
One of the best sources for comparing top-level use of the Internet, Broadband, Mobile and Wireless since it covers every country worldwide and enables them to be compared by numbers in each country and percent adoption. The Dashboard gives a more visual representation. Spreadsheets enable comparison.
Global audience panel and research organisation. Insights published on blog and report on media consumption and attitudes.
Ofcom is the UK Telecommunications regulator. The Office of Communication has an annual Communications Market report on the adoption of digital media including telecommunications and the Internet (including broadband adoption), digital television and wireless services. It also has separate reports: Online Nation and Media Nations report that have in-depth research on digital devices and channels.
Provides estimates of site visitors and channels used to reach sites. Dependent on data collected by a consumer panel who use toolbars. Works best for larger sites
Some free tools such as Social Media Industry Benchmarks and Regional Insights are available from Facebook and Instagram. These are now more limited and gated after the takeover, so you have to provide contact details.
Includes different free tools useful for students working on assignments, e.g. Google Trends and Market Finder.
10 recommended situation analysis tools and insights sources for digital marketing planning curated by Dave Chaffey on Smart Insights.
