Benefit: A visual report on consumer Internet and digital technology adoption around the globe. Has overall global figures and data for regions and countries in some reports. Updated several times and year - usually in first and last quarter.
Published by: Formerly Internet Retail in Media Group.
Benefit: Trade body for e-retailers reporting on growth and practice within UK and European e-commerce. Most research reports require membership, but blog has useful articles on latest E-commerce developments and some research on e-commerce adoption.
Benefit: Smart Insights free reports cover business adoption of digital marketing and digital transformation. They also include free templates recommending structures for digital marketing plans. Free membership also offers skills assessments of personal digital marketing skills and digital capability benchmarking.
Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.
Free members can download our free templates and benchmark their digital capabilities.