Digital Marketing Training

To help companies take their digital marketing to the next level, I deliver one to two day in-company courses on digital strategy, getting the most from analytics and tactics like search engine marketing, social media marketing, site conversion optimisation and email marketing.
Check the Smart Insights courses including our RACE Planning Digital Marketing Qualification  if you’re looking for cost-effective “at your desk” or ask us to run an in-company digital marketing training courses.
We also have a new, cost-effective Digital Marketing Elearning course which steps our Experts through 25 key digital marketing activities.
I also enjoy speaking at events on the latest trends in digital marketing.
To contact me to discuss the options for about in-company training or conference speaking, please use the form on the site.


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.