Dave ChaffeyCreating a budget for marketing activities will cover different timescale and objectives, for example an annual budget, a campaign budget, a country budget, a product budget or a channel budget for always-on marketing.
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About
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice, 9th Edition, published 2025.
With Fiona Ellis-Chadwick and Majd AbedRabbo.
Used by: Undergraduate and post-graduate degree marketing students. Senior marketing professionals, e.g. marketing managers and directors.
Digital Marketing Excellence
6th edition
