Hello,
I’m Dave Chaffey lead author of several bestselling digital marketing books including Digital Marketing: Strategy Implementation and Practice, Digital Business Management and Digital Marketing Excellence. These books were originally created in the early 2000s and I’ve enjoyed updating them to new editions as technology has advanced since.
I’ve taught in many universities on these topics and completed many consulting and training projects on digital for organisations from small to large including 3M, Barclays, BP, Dell, HSBC, Mercedes Benz and Microsoft. I was formerly co-founder and content director of Smart Insights a freemium service that offered online digital marketing training and guidance from 2010 to 2025. In the 2010s our traffic was over one million visitors per month and we had paying subscribers in over 100 countries. The business no longer offers subscriptions since our visitors and well regarded courses and templates have been replaced by GenAI, that’s progress.
My passion is educating students and marketers about the latest best practices in digital marketing, so helping businesses to get the most of the amazing opportunities available from integrating online marketing into their businesses.
About this site
This site is my personal blog which has ideas to help students, professionals or lecturers using my textbooks in their studies or careers. I recommend taking a look at the Digital Marketing Book Support pages on this site for recommendations including:
- Sources for digital marketing statistics and tools to help students on their assessments
- Videos explaining approaches to digital marketing including ‘mindtools’ from my books.
- Downloadable slides
- The latest editions of my books and publisher support pages
Connect with or follow me
Please contact me or connect on LinkedIn to ask questions.
My books
I’m an author of 5 leading books on Online marketing and E-commerce strategy including Digital Marketing: Strategy, Implementation and Practice which was first published in 2000. I have been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.
