Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources for Chapter 9

Digital marketing resources for Chapter 9

Google Search Quality Rater guidelines

  • Published by: Google
  • Benefit:

    Google sometimes assesses Expertise-Authority-Trust (EAT) of content using manual raters. These extensive guidelines (PDF) are interesting for showing the criteria Google uses to assess content quality.

  • View resource: Google Search Quality Rater guidelines
  • Rating: Three out of Five
  • Category: Search Engine Optimisation (SEO)

Moz Algorithm Change History

Social Media Today

  • Published by: Informa
  • Benefit:

    All the latest social media developments on different platforms plus trends.

  • View resource: Social Media Today
  • Rating: Four out of Five
  • Category: Social media marketing

The Drum Influencer Marketing

  • Published by: The Drum
  • Benefit:

    Articles about trends in influencer marketing and case studies. Recent articles include 'How much do influencer campaigns cost?'
    Social media is another topic that is covered.

  • View resource: The Drum Influencer Marketing
  • Rating: Four out of Five
  • Category: Digital media and advertising

Think With Google

  • Published by: Google
  • Benefit:

    Case studies, research and articles on digital consumer behaviour and best practices for paid media from Google

  • View resource: Think With Google
  • Rating: Four out of Five
  • Category: Digital media and advertising

About Smart Insights

Dave Chaffey is lead author of several bestselling digital marketing books including Digital Marketing: Strategy Implementation and Practice, Digital Business Management and Digital Marketing Excellence. These are based on my 3 decades experience on digital marketing consulting and training work includin

This site is my personal blog which has ideas to help students, professionals or lecturers using my textbooks in their studies or careers. I recommend taking a look at the Digital Marketing Book Support pages on this site