Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources for Chapter 9

Digital marketing resources for Chapter 9

Google Search Quality Rater guidelines

  • Published by: Google
  • Benefit: Google sometimes assesses Expertise-Authority-Trust (EAT) of content using manual raters. These extensive guidelines (PDF) are interesting for showing the criteria Google uses to assess content quality.
  • View resource: Google Search Quality Rater guidelines
  • Rating: Three out of Five
  • Category: Search Engine Optimisation (SEO)

Moz Algorithm Change History

The Drum Influencer Marketing

  • Published by: The Drum
  • Benefit: Articles about trends in influencer marketing and case studies. Recent articles include 'How much do influencer campaigns cost?' Social media is another topic that is covered.
  • View resource: The Drum Influencer Marketing
  • Rating: Four out of Five
  • Category: Digital media and advertising

Think With Google

  • Published by: Google
  • Benefit: Case studies, research and articles on digital consumer behaviour and best practices for paid media from Google
  • View resource: Think With Google
  • Rating: Four out of Five
  • Category: Digital media and advertising

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.