Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources for Chapter 7

Digital marketing resources for Chapter 7

A List Apart

  • Published by: A List Apart
  • Benefit: List Apart articles have advanced articles exploring the design, development, and meaning of web content, with a special focus on digital design trends, web standards and best practices.
  • View resource: A List Apart
  • Rating: Four out of Five
  • Category: Digital customer experience

Boxes and Arrows

  • Published by: Boxes and Arrows
  • Benefit: A good collection of best-practice articles and discussions about Information Architecture and design topics such as controlled vocabularies
  • View resource: Boxes and Arrows
  • Rating: Four out of Five
  • Category: Digital customer experience

Kibo E-commerce conversion rates

Smashing Magazine

  • Published by: Smashing Magazine
  • Benefit: Technical, but simple articles covering basic coding, e.g. for Javascript and PHP, suitable for non-technical marketing students.
  • View resource: Smashing Magazine
  • Rating: Five out of Five
  • Category:

User Interface Engineering Learning

UX Planet

  • Published by: UX Planet
  • Benefit: Articles and courses covering usability and information architecture.
  • View resource: UX Planet
  • Rating: Three out of Five
  • Category: Digital customer experience

Web Accessibility Initiative WAI

  • Published by: World Wide Web Consortium W3C
  • Benefit: Strategies, latest standards, resources to make the Web accessible to people with disabilities. Free "Introduction to Web Accessibility" online course
  • View resource: Web Accessibility Initiative WAI
  • Rating: Four out of Five
  • Category: Digital customer experience

Webby Awards

  • Published by: Webby Awards
  • Benefit: Showcases innovative web design through examples in multiple industry sectors.
  • View resource: Webby Awards
  • Rating: One out of Five
  • Category: Digital customer experience

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.