Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources for Chapter 10

Digital marketing resources for Chapter 10

Digital Analytics Association

  • Published by: DAA
  • Benefit: A member association for those working in digital analytics. Contains periodic articles on managing analytics and career development in their blog.
  • View resource: Digital Analytics Association
  • Rating: Two out of Five
  • Category: Digital marketing analytics

Google Analytics Academy

  • Published by: Google
  • Benefit: A series of free video courses for marketers with a free qualification for proving basic competence. Can use this alongside the Google Demo Account to review 'real-world' data. The Google Analytics for Beginners course is ecommended for students plus Google Tag Manager fundamentals.
  • View resource: Google Analytics Academy
  • Rating: Four out of Five
  • Category: Digital marketing analytics

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.