Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources for Chapter 10

Digital marketing resources for Chapter 10

Digital Analytics Association

  • Published by: DAA
  • Benefit:

    A member association for those working in digital analytics. Contains periodic articles on managing analytics and career development in their blog.

  • View resource: Digital Analytics Association
  • Rating: Two out of Five
  • Category: Digital marketing analytics

Google Analytics Academy

  • Published by: Google
  • Benefit:

    A series of free video courses for marketers with a free qualification for proving basic competence. Can use this alongside the Google Demo Account to review 'real-world' data. The Google Analytics for Beginners course is ecommended for students plus Google Tag Manager fundamentals.

  • View resource: Google Analytics Academy
  • Rating: Four out of Five
  • Category: Digital marketing analytics

About Smart Insights

Dave Chaffey is lead author of several bestselling digital marketing books including Digital Marketing: Strategy Implementation and Practice, Digital Business Management and Digital Marketing Excellence. These are based on my 3 decades experience on digital marketing consulting and training work includin

This site is my personal blog which has ideas to help students, professionals or lecturers using my textbooks in their studies or careers. I recommend taking a look at the Digital Marketing Book Support pages on this site