Digital customer experience

WAI

Dave Chaffey
December 2, 2021
1 min read

Marketing resource: Web Accessibility Initiative WAI

Publisher: World Wide Web Consortium W3C

Type of resource: Academic paper

How it can help marketers: Strategies, latest standards, resources to make the Web accessible to people with disabilities. Free "Introduction to Web Accessibility" online course

Goto recommended resource from: World Wide Web Consortium W3C

Rating: Four out of Five

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

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About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.