IMRG

Marketing resource: IMRG UK Blog

Publisher: Formerly Internet Retail in Media Group.

Type of resource: Marketing analysis tool

How it can help marketers:

Trade body for e-retailers reporting on growth and practice within UK and European e-commerce. Most research reports require membership, but blog has useful articles on latest E-commerce developments and some research on e-commerce adoption.

Goto recommended resource from: Formerly Internet Retail in Media Group.

Rating: Three out of Five

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my mainĀ Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.