Marketing resource: Google Search Quality Rater guidelines
Publisher: Google
Type of resource: Marketing analysis tool
How it can help marketers:
Google sometimes assesses Expertise-Authority-Trust (EAT) of content using manual raters. These extensive guidelines (PDF) are interesting for showing the criteria Google uses to assess content quality.
Goto recommended resource from: Google
Rating: Three out of Five
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Digital Marketing: Strategy, Implementation and Practice
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Dave Chaffey