Google Search Quality Rater guidelines

Marketing resource: Google Search Quality Rater guidelines

Publisher: Google

Type of resource: Marketing analysis tool

How it can help marketers:

Google sometimes assesses Expertise-Authority-Trust (EAT) of content using manual raters. These extensive guidelines (PDF) are interesting for showing the criteria Google uses to assess content quality.

Goto recommended resource from: Google

Rating: Three out of Five

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Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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