SEO technique

Search gap analysis

A benchmarking activity to review the effectiveness of search marketing. It involves comparing the volume of search intent for different grouped keywords (How many people are searching) and then comparing this to the...

SEO ranking factors

SEO ranking factors determine which website pages and content feature in the organic search results or SERPs (search engine results pages). Although it is often reported that there are hundreds of ranking factors such...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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