You’ll know that Amazon’s personalization was some of first used on the web, but today, personalization is an option that is available to all types of business websites, although retailer personalization is still tends...
Digital experiences
Dave ChaffeyReal-time digital marketing
Real-time marketing Gartner identified real-time marketing as one of its latest hype cycle trends. They define it as follows: “Real-time marketing describes an organization’s ability to interpret and respond...
Personification in marketing
Personification has been promoted by industry analyst Gartner since 1995 as an approach where improved relevance can be delivered by providing segment-based communications. This is distinct from 1:1 communications based...
Website heatmapping
3 tools for creating website heatmaps There are really useful tools available that record the location of clicks and mouse movements using Javascript. These are great for showing the popularity of different navigation...
Landing page
A landing page is any entrance page to a website where a visitor arrives after they click on an ad or other form of link from a referring site or an offline campaign. It can be a home page but is often a page deeper...
