Content marketing

Content repurposing

Repurposing in content marketing simply refers to breaking a content asset up into smaller parts (content atomisation) and changing their format for different goals, for example: To include different parts of a report...

Content atomisation

Atomisation is a term typically used to explain content repurposing where a creative content asset like a video or a whitepaper is broken down into smaller parts.¬† The aim is to ‘sweat the asset’ (nice...

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Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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