Social network sites (SNS)

Social network sites (SNS)

If you are researching social media marketing, in academic papers, social network sites are sometimes known as Social Network Sites (SNS), but this acronynm isn’t widely used in industry where they are collectively termed ‘Social Networks‘.

The main social network site are the big six platforms relevant to most businesses, which are:

  • Facebook (including Facebook Messenger)
  • Instagram (owned by Facebook)
  • LinkedIn
  • Twitter
  • Snapchat
  • YouTube (owned by Google)

The latest statistics on the popularity of the social networks

The best single source for these is DataReportal , A source showing latest compilation of the popularity of social media created by Simon Kemp and the team at Kepios and partners Hootsuite and We Are Social.


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Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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