Online marketing strategy advice

This page lists the latest editions of the books I have written on online marketing on Amazon.

Smart Insights digital marketing strategy downloads and courses is a portal that I manage, aimed at helping business owners and marketers map, manage and optimize their marketing. We have over 150,000 active members, including many students and lecturers who subscribe to our free membership and Premium Individual and Business membership for teams.
See our Digital Marketing Advice page for the full range of free and paid resources including a free online marketing plan template
We have hub pages focusing on different aspects of strategy

Online marketing and Ecommerce books by Dave Chaffey

To help students and lecturers I also have a book support page on Smart Insights.
To browse all and find the latest editions…


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.