“When you want to create a breakthrough product, when you want to do something totally new, when you want to create a hit, something that resonates with people, something that inspires people, where that emotion comes thru, you’ve got to be willing to back away from the data.

“Because after all, great content … is art. And art creates emotion. And emotion defies the data.”

Flipboard Mobile App CEO Mike McCue on why his product has done well, and his inspirational message to others


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site for planning templates, strategy guides and daily updates on the latest developments.

Digital Marketing Glossary.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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