What are the top digital marketing Skills?

It’s clear that digital marketing is growing in importance, but which are the most ‘in-demand’ digital marketing skills that are worthwhile developing so that they will appeal to employers? We set out to answer this question in our new Digital Marketing Skills research report which is a free download summarising the 700 responses we received from marketers.
This ‘State of Digital Marketing skills‘ infographic summarises some of the main findings.
digital-skills-infographic-state-of-digital-marketing-skills-2016
You can also read the full report if you are interested to discover which are the top in-demand skills.

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site for planning templates, strategy guides and daily updates on the latest developments.

Digital Marketing Glossary.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.